Tuesday, 20 January 2015

Beauty and the Brand: An Introduction

This project, Beauty and the Brand, is based around make-up and hair for Fashion and Beauty.  Fashion and Beauty is a key feature within industry, and I am looking forward to learning more about it and furthering my understanding in this area of work.  Throughout this project, I will be working on a beauty brand that interests me, researching their background heritage and what sort of products they sell, before creating 6 different looks in the style of my chosen brand.  These looks will include; 1 daytime image, 1 evening look, 1 Spring/Summer shoot, 1 beach look and an additional image depending on what other items my chosen brand might sell.  As well as these 5 images, I will also be creating a look, of my choice, during a timed assessment which will aim to show off what the brand is all about.

To begin the project, over Christmas I researched into the brand Urban Decay.  I chose to look into the background of the company as they are one of my favourite beauty brands, however I am not sure if I will stick with them throughout this project, as it is something that I need to look into further.  I am looking forward to this project and learning more about a different area of make-up and hair that I have not really touched upon before.  By the end of this project, I hope to have gained an understanding of advertising and branding for make-up and hair, as well as gaining more skills for working in this area of industry.

Anon, (N.D.). Make-up Brands [digital image] [viewed 20th Jan 2015]. Available from: http://www.cocoandcreme.com/2013/11/open-thread-what-makeup-brands-do-you-love/

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